Start Date: Duration: Level: Study mode: Course location: Course Type:
Various 12 weeks Level 3 Part-Time - Day Bede Campus Skills & Qualifications
Various 12 weeks Level 3 Bede Campus Skills & Qualifications

What’s it all about?

This bootcamp is designed for students who want to develop their knowledge and skills of Digital Marketing.

Students on this programme will learn skills in the following:

- Introduction to analytics
- Analytics interfaces
- Analytic reporting
- Campaign and conversion tracking
- Data collection and processing
- Setting up data collection and configuration
- Advanced analysis tools and techniques
- Advanced marketing tools

There are no set entry requirements however candidates must be over the age of 18.

Study level Cost
19+ please enquire

During the programme you will learn how to do different tasks by being taught in a selection of ways including:

- Group work
- Research tasks
- Workbooks
- Practical activities
- Case studies
- Projects
- Presentations
- Discussions

By the end of the bootcamp you will be proficient in a wide range of areas, allowing you to progress into a range of industries using up to date technology.

Students can enrol on this programme even if you are yet to achieve Maths and English however we would recommend enrolling onto 'Test the City' at Sunderland College to gain these qualifications.

There is no placement attached to this course however we do work very closely with Sunderland Software City which will mean you will engage with local employers.

This course has close local links to industry and this will be used throughout the course.

Students will need to do some studying outside of the classroom to ensure that they are making good progress.

This programme is recognised by the department for education as part of the Digital Bootcamp Initiative.

This course will run 1 day a week on campus and is flexible to work to outside commitments.

During the programme students will study 1 module which covers the following content:

Introduction to Analytics
- Setting up analytics
- Configuring views and filters

Analytics Interfaces
- Reporting
- Dashboards

Analytic reporting
- Audience reports
- Acquisition reports
- Behaviour reports

Campaign and Conversion tracking
- Measure custom campaigns
- URL builders
- Goals and business objectives

Data collection and processing
- Generating reports
- Measurement plans
- Categorizing users and sessions

Setting up data collection and configuration
- Creating Custom dimensions
- Creating Custom Metrics
- Behaviour with event tracking

Advanced analysis tools and techniques
- Segment data
- Channel data
- Audience data

Advanced marketing tools
- Remarketing
- Targeting with dynamic remarketing

What’s next?

This is a good starting point for any students who want to potentially progress into examples of the following job roles (however is not limited to these industries):

– Digital Marketing Assistant
– Digital Marketing Executive
– SEO Executive
– Analytics Executive

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