|Start Date:||Duration:||Level:||Study mode:||Course location:||Course Type:|
|Various||12 weeks||Level 3||Part-Time - Day||Bede Campus||Skills & Qualifications|
This bootcamp is designed for students who want to develop their knowledge and skills of Digital Marketing.
Students on this programme will learn skills in the following:
- Introduction to analytics
- Analytics interfaces
- Analytic reporting
- Campaign and conversion tracking
- Data collection and processing
- Setting up data collection and configuration
- Advanced analysis tools and techniques
- Advanced marketing tools
There are no set entry requirements however candidates must be over the age of 18.
|19+||1933.78 *subject to change|
During the programme you will learn how to do different tasks by being taught in a selection of ways including:
- Group work
- Research tasks
- Practical activities
- Case studies
By the end of the bootcamp you will be proficient in a wide range of areas, allowing you to progress into a range of industries using up to date technology.
Students can enrol on this programme even if you are yet to achieve Maths and English however we would recommend enrolling onto 'Test the City' at Sunderland College to gain these qualifications.
There is no placement attached to this course however we do work very closely with Sunderland Software City which will mean you will engage with local employers.
This course has close local links to industry and this will be used throughout the course.
Students will need to do some studying outside of the classroom to ensure that they are making good progress.
This programme is recognised by the department for education as part of the Digital Bootcamp Initiative.
This course will run 1 day a week on campus and is flexible to work to outside commitments.
During the programme students will study 1 module which covers the following content:
Introduction to Analytics
- Setting up analytics
- Configuring views and filters
- Audience reports
- Acquisition reports
- Behaviour reports
Campaign and Conversion tracking
- Measure custom campaigns
- URL builders
- Goals and business objectives
Data collection and processing
- Generating reports
- Measurement plans
- Categorizing users and sessions
Setting up data collection and configuration
- Creating Custom dimensions
- Creating Custom Metrics
- Behaviour with event tracking
Advanced analysis tools and techniques
- Segment data
- Channel data
- Audience data
Advanced marketing tools
- Targeting with dynamic remarketing
This is a good starting point for any students who want to potentially progress into examples of the following job roles (however is not limited to these industries):
– Digital Marketing Assistant
– Digital Marketing Executive
– SEO Executive
– Analytics Executive
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