Start Date: Duration: Level: Study mode: Course location: Course Type:
November 8 weeks Entry Part-Time - Day Bede Campus Skills & Qualifications

What’s it all about?

The Digital Marketing journey can take a company towards new markets, discover new opportunities, and protect the current landscape. It is one of the fastest moving exciting aspects of marketing today.

The aim of the course is to give an introduction to digital marketing techniques you will cover:

- What is Digital Marketing
- The move from traditional to digital marketing tools
- Digital Natives vs Digital Immigrants
- Social media platforms – which is for your business?
- Social Media Marketing plan

Study level Cost
19+ please enquire

You will be taught using a range of teaching techniques including:
• Online resources
• Group work/discussions
• Use of IT equipment
• Group work
• Research tasks
• Practical Activities
• Case studies
• Presentations

You will study part time for 2.5 hours a week (Tuesday evenings) in at our Bede Campus and will be expected to take some time outside of college to complete homework tasks.

What’s next?

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