The Digital Marketing journey can take a company towards new markets, discover new opportunities, and protect the current landscape. It is one of the fastest moving exciting aspects of marketing today.
The aim of the course is to give an introduction to digital marketing techniques you will cover:
- What is Digital Marketing
- The move from traditional to digital marketing tools
- Digital Natives vs Digital Immigrants
- Social media platforms – which is for your business?
- Social Media Marketing plan
You will be taught using a range of teaching techniques including:
• Online resources
• Group work/discussions
• Use of IT equipment
• Group work
• Research tasks
• Practical Activities
• Case studies
You will study part time for 2.5 hours a week (Tuesday evenings) in at our Bede Campus and will be expected to take some time outside of college to complete homework tasks.
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