Stephen Hey, a consultant with over 20 experience promoting and marketing video games, visited the NextGen second year students to provide them with pointers on identifying a target audience for their games.
Stephen also gave them general tips for pitching their concept to an audience. The students used the information to structure their final project pitches, which were pitched to their classmates the following week.
Stephen returns every year to Sunderland College and the students gain a valuable insight into the industry.
Antony Cain, NextGen Lecturer at Sunderland College, said:
“Stephen’s masterclasses are always well received by students. His knowledge and experience of marketing games is invaluable. He makes students think about their projects from different perspectives and the results are obvious in the work following his visits.”
Our unique partnership with the BEA will develop future talent and support Sunderland in becoming a global hub for esports
March 17, 2022
Sunderland College has appointed a new Faculty Director to lead its Digital and Creative provision into an exciting and ambitious future.
August 23, 2021
Sunderland College is celebrating a successful first year of being part of the WorldSkills UK Centre of Excellence pilot.
August 3, 2021
Our achievement rates are well above the national average.
We are the College of the Year.
(*Top college nationally for BTECs, Pearson 2019)
100% of our HND and HNC students progressed to employment or further study.
(*Destination data, academic year 2016/17, HNC 19+)
We have recently invested £50 million in our facilities.