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Stephen Hey game marketing masterclaas

Fantastic experience

Stephen Hey, a consultant with over 20 experience promoting and marketing video games, visited the NextGen second year students to provide them with pointers on identifying a target audience for their games.

Stephen also gave them general tips for pitching their concept to an audience. The students used the information to structure their final project pitches, which were pitched to their classmates the following week.

Stephen returns every year to Sunderland College and the students gain a valuable insight into the industry.

Antony Cain, NextGen Lecturer at Sunderland College, said:

“Stephen’s masterclasses are always well received by students. His knowledge and experience of marketing games is invaluable. He makes students think about their projects from different perspectives and the results are obvious in the work following his visits.”

College updates

View all updates
  • An artists impression of how the new Sunderland College and British Esports performance campus adjacent to the Stadium of Light will look when completed.

    It’s game on for Sunderland’s new Esports campus

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    March 17, 2023

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  • Students wow NextGen industry experts

    NextGen students at Sunderland College recently presented a range of creative projects and products to industry experts at a special event. 

    November 2, 2022

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  • Sunderland Seers celebrate winning start to Esports Student Champs

    Sunderland College’s Esports teams have made am start to the Student Champs Winter Season after winning their opening two games.

    October 7, 2022

    Read more

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